Style Sessions

In November 2023, The Washington Post re-launched its beloved Style section with its own standalone visual identity and new digital destination, and embarked on a number of splashy promotional campaigns to drum up hype for this moment. The (re)launch was celebrated with an event series titled the “Style Sessions” and featured high profile celebrities and creatives, including the likes of Christopher Nolan and Ava DuVernay.

I designed the event space at the Rubell Museum in D.C. and all physical, digital, and promotional assets.

Challenge

I needed to adapt and translate the evolving Style section’s new visual identity into an experiential and spatial experience within The Rubell Museum.

The creative assets and elements need to feel related to The Washington Post, but still fresh and new, per the desire of breaking down preconceived notions of the breadth of content The Post has to offer.

Challenges include:

Striking the balance of pushing the boundaries of The Washington Post’s established visual identity and design codes while preserving familiarity
Remotely designing from New York City for a space in Washington D.C.

Solution

Adapt and shift The Post’s aesthetic color palette to more prominently feature colors that were previously reserved as accents, to breathe in new yet familiar vibrancy and zest.